Web & Mobile
Apps for NYC Brands
Engineering that respects creative direction. Built alongside NYC's in-house design teams, agencies, and brand operators.
Building apps for a city that takes design seriously
New York is a creative-led city. The brands, sports franchises, media properties, and retailers that build apps here are usually working with strong in-house design teams or top-tier creative agencies, and the engineering partner has to fit into that ecosystem rather than dominate it. The wrong move is bringing a generic engineering template to a brand that has spent years building a visual language. The right move is building infrastructure that lets the creative work breathe.
Paramint is headquartered at 250 E 7th Street in Brooklyn, with most of our NYC mobile and web work concentrated in DUMBO, SoHo, Tribeca, the Garment District, and Hudson Yards. These are the neighborhoods where the brand-led engagements come from. We work on-site at client offices and in agency war rooms, partner with internal design teams using their Figma libraries and component systems, and structure the build so the brand owns the visual layer end-to-end.
We've built mobile and web apps for Endeavor (NYC-headquartered entertainment holding company), Professional Bull Riders (PBR), Burger King, Discord, and a long roster of sports, entertainment, and retail clients. Endeavor mobile work shipped against tight Super Bowl-week launch timing. PBR.com runs the live event experience for the entire bull riding season. The Burger King mobile and franchise work serves operations teams across hundreds of locations. Different industries, but the pattern is consistent: ship apps that look like the brand and run like infrastructure.
We default to React Native or Expo for cross-platform mobile because the cost-to-quality tradeoff is excellent for the categories most NYC clients build (commerce, media, fan loyalty, internal tools). When native performance is genuinely required (heavy graphics, real-time AR, complex on-device ML), we build native iOS in Swift and Android in Kotlin. We talk through that tradeoff openly during scoping rather than defaulting to whichever platform we're most comfortable selling.
For NYC creative agencies who need senior engineering for a client launch without ramping permanent headcount, we work as your engineering partner. Your client never sees us. The work ships under your brand. We've done this with several NYC agencies for product launches, brand campaigns, and event activations. Mutual NDA available on first conversation.
We're an NMSDC Certified Minority Business Enterprise. For NYC retail, media, and Fortune 500 brands tracking diverse supplier spend on creative and digital partnerships, that certification clears procurement and contributes to your team's diversity reporting goals.
What we typically build for NYC brands
The shape of mobile and web work we see most from New York clients.
Sports & entertainment apps
Live event experiences, fan portals, broadcast companion apps. NYC has the highest concentration of sports IP and live entertainment buyers in the country.
Retail & D2C mobile
Brand-led mobile commerce, loyalty programs, in-store companion apps. Built to match in-house creative direction, not override it.
Media & publishing
Subscription apps, paywalled content, audio/video streaming. The patterns NYC media companies need but their internal teams are too stretched to ship.
Engineering partner for agencies
We work as the engineering arm for NYC creative agencies who need a senior team for a client launch without ramping permanent headcount.
FAQ: building apps with NYC teams
Yes. Most of our NYC mobile work is structured this way. We integrate into your design ops: same Figma file, same component library, same design tokens. We don't override creative direction or impose a generic engineering aesthetic. Many of our NYC engagements run with the client's in-house design team or a partnered creative agency leading the visuals while we own the engineering.
Yes, end to end. We manage app store submissions, screenshots, App Store Optimization basics, privacy disclosures, and TestFlight or internal testing track distribution. For NYC clients launching in coordination with a press moment, brand event, or seasonal campaign, we plan around the review timing. Apple's review queue can stretch around major industry events, and we build buffer for it.
We built mobile apps for Endeavor (the NYC-headquartered entertainment holding company), Professional Bull Riders (PBR), and several other live-event and rights-holder clients. The pattern is similar across NYC sports and entertainment: tight launch windows tied to season starts or events, complex rights and content metadata, and a creative team that's already overbooked. We slot into that.
Yes. A meaningful share of our NYC mobile work is inheriting a React Native or native iOS/Android codebase that the original team can no longer support. We start with a code audit, document the architecture, identify the technical debt that's actually load-bearing versus the stuff that just looks ugly, and propose a sequenced plan. Often this is faster and cheaper than a rewrite.
Both. We default to React Native or Expo for most cross-platform work because the cost-to-quality tradeoff is excellent for the categories of app most NYC clients build (commerce, media, fan/loyalty, internal). For apps where native performance is essential (heavy graphics, real-time AR, complex on-device ML), we build native iOS in Swift and native Android in Kotlin. We talk through the tradeoff openly during scoping.
Mobile or web for your NYC brand
Tell us about the launch, the campaign, or the codebase you've inherited.